Richard Elwell on establishing credibility as a creative agency

Richard Elwell is the Owner of One Black Bear, an award-winning creative agency in Birmingham. They were voted as the Drum’s number 1 Indie agency in Birmingham.

Clients include National Express, Capita, Siemens, Honda and the NHS.

With channels getting more cluttered and attention spans reducing. Brands need a way to simplify their message and get to the point.

The agency is run by people who are true to the core principle of creativity; distilling the complex to the simple and motivating.

We discussed:

1. How to create a culture of creativity in your agency

2. How to win business over the bigger more established agencies

3. What trends to look out for that are affecting the way modern agencies are running their businesses

Enjoy the chat

Nathan Anibaba

About Nathan Anibaba